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Who is EcoJoe™?

Who is EcoJoe™?

The centuries-old practice of burying a statue of St. Joseph in the yard of a house for sale is supposed to enlist the Saint’s aid in finding a buyer. Before Joseph became the patron saint of real estate, he was Jesus’ foster father on earth and taught Jesus the trade of carpentry. He made sure [...]

How EcoJoe™ was Born — Part III, The Path to Neon Green?

Photo by mary hodderGreening a product was way easier said than done. WAY EASIER.
So in Part II, you already read about how much I just want to pull all my hair out finding the perfect and most green packaging under budget.
Well, as you may notice already, green products generally cost more. Why? Because green products [...]

Special Thanks

Special Thanks

EcoJoe™ would never happen if I didn’t have the support of family and a few special friends:
Ann O’Connell, an inspiring friend, gracious legal counsel and a terrific blogger/writer (and former stager) who can spell and practice grammar much better than I do
Dava Guthmiller, Founder of Noise 13 and Pow.Wow Network
The fabulous ladies at Make Mine [...]

How EcoJoe™ was Born — Part II, How P became the Struggle of B

How EcoJoe™ was Born — Part II, How P became the Struggle of B

(photo courtesy of hojusaram)

In every entrepreneur’s life, the evil B word — Budget, comes into play constantly. Budget definitely limits the scope of the project and your freedom to take on risks. For me, during the production planning really was about walking the tightrope made up by the fine line between budget and design impacts.
The [...]

How EcoJoe™ was Born — Part I, the Beginning

How EcoJoe™ was Born — Part I, the Beginning

(photo by alvarezperea)
The idea of EcoJoe™ came from a blog I wrote that asks the age old question “Can St. Joseph sell your house?” A girl friend of mine read it on Active Rain and emailed me: “What do you think about an eco-friendly version of Saint Joseph statues?”
Well the light bulb went off [...]